Customer case study
Real estate agency Kern Makelaars uses DST Connect digital signage software, paired with a Realworks integration, to display fresh property listings in their storefront window without any manual work.
For a real estate agency, the storefront window is prime real estate in its own right. It is the first thing potential buyers and sellers see when they walk past, and it needs to reflect what is actually on the market, right now.
Before working with DST Connect, keeping that window current required manual effort. Every new listing meant creating and uploading new content separately. It took time, and it was easy to fall behind.
Kern Makelaars implemented a digital signage setup from DST Connect, with hardware supplied by DPM. The digital signage software connects directly to Realworks, the agency’s property management system. The moment a listing is entered in Realworks, it appears on the screen automatically. No separate content tool. No extra steps.
The setup consists of two screens: a vertical storefront display showing property listings and brand content to passers-by, and a horizontal consultation screen mounted on a swivel arm, used as a second monitor during client meetings.
“All you have to do is indicate in Realworks that you want to present it on the shop window. And it’s there, so it saves a lot of work and you’re always up to date.”
— Winfred, Kern Makelaars
The Realworks integration handles the heavy lifting. When a property is added or updated in Realworks, the DST Connect digital signage platform picks it up and pushes it to the screen automatically, including photos, price, and key details.
On top of that, Kern Makelaars enriches the playlist with their own branded content: uploading a logo, video, or promotional slide, placing it between property listings, and controlling the order and timing of the full playlist.
“A video, a promo from Kern Makelaars, another house, another video. You can set it all up. That’s actually very handy. You don’t really have to worry about it.”
— Winfred, Kern Makelaars
Beyond the storefront, the digital signage setup includes a second screen inside the office, a horizontal display mounted on a swivel arm. During client consultations, Winfred rotates the screen so clients can follow along. It makes conversations more visual, more collaborative, and more professional.
Winfred also sees the storefront screen as more than a property display:
“I also see the screen as a signboard, not only to sell the houses, but also as a signboard for my office. We’re at a busy intersection, so everyone who crosses here sees the screen and sees our name.”
— Winfred, Kern Makelaars
No manual content creation needed
Property listings update automatically via Realworks
Consistent branding in the storefront window
High-traffic corner location, 24/7 exposure
FAQ
Digital signage is a form of targeted visual communication where you display content on your own screens. For real estate agencies, this typically means showing property listings, branded content, and promotions on a screen in the storefront window, automatically updated via a connection to your property management system.
DST Connect connects directly to Realworks, your property management system. When you add or update a listing in Realworks, it automatically appears on your digital signage screen, including photos, price, and key details. You simply tick a box in Realworks to indicate you want a property shown on screen. No separate steps, no duplicate work.
No. The day-to-day content, your property listings, is handled automatically via the Realworks integration. For additional content like branded videos or promotional slides, you upload them directly in the DST Connect platform and place them in the playlist yourself.
Yes. In addition to automated property listings from Realworks, you can add your own branded content to the playlist: logos, promotional videos, or slides about your services. You control the order and timing of everything that appears on screen.
That depends on your situation. Kern Makelaars uses two screens: a vertical display in the storefront window for passers-by, and a horizontal screen on a swivel arm inside the office for use during client consultations. DST Connect works with both portrait and landscape orientations.
DST Connect provides the digital signage software. In this case, the hardware was supplied and installed by DPM. We work with a large network of certified reseller partners, so there is likely one near you.
Kern Makelaars is a real estate agency based in the Netherlands, located at a busy intersection. They use DST Connect digital signage for real estate, with a Realworks integration, to automate their storefront window display and support client consultations with a second screen.
Customer stories
